Pricing

Transparent pricing. Scoped to your goals.

Published ranges for every engagement we offer. Final scope confirmed on a 30-minute discovery call — no pressure, no contract until we both say yes.

Most agencies charge for four-person overhead. This isn't that. One founder who's professionally both a CFI and a software engineer, building and shipping every engagement directly. Photo, video, and brand refresh come in through named production partners when a project calls for them — no anonymous subcontractors, no handoff layers. You're paying for the work.

Fixed scope. Written before we start.

Every build has a signed statement of work before the first dollar changes hands. If you’re not happy with the launch version, I iterate until it’s something we’d both put our name on — or I refund the balance. No surprise invoices, no fine print.

One-time builds

Four ways to launch.

Every build is custom — not templated — and scoped in writing before work begins. 50% deposit starts the project; 50% is due at launch.

Launchpad

$4,500one-time

Ships in 10 business days

A productized 3–5 page site for early-stage operators. Real craft, tight scope, fast turnaround — built so you can start charging like a real business.

Best forEarly-stage operators getting their first real web presence. Simple operation, smaller budget, no complex integrations needed yet.

3–5 pages: home, services, about, contact, plus one optional (typically fleet or pricing)
Mobile-first responsive design
On-page SEO + LocalBusiness schema for Google map results
Google Analytics 4 installed
Lead form → routed to your inbox
Basic booking embed (FareHarbor or Peek iframe)
Managed hosting with SSL + global CDN
14 days of post-launch support

Not in this tier

No blog engine
No CRM integration beyond email routing
Uses our component library (not bespoke design)

Start with Launchpad Not sure? Get a free review

Foundation

$8,500one-time

Ships in ~2 weeks

A focused site for operators ready to stop apologizing for their web presence. Built custom, not templated — but scoped tight.

Best forEstablished single-location operators with a focused offering and a simple booking flow. You’re a real business already — you need a site that looks like it.

5–7 hand-coded pages — typically home, 2–3 service pages, fleet, about, contact
Fully custom design (not a template, no page builder)
Mobile-first, loads under 2 seconds
On-page SEO + LocalBusiness schema tuned for your airport
Google Analytics 4 + Search Console installed
Lead form → routed to your inbox
Managed hosting with SSL + global CDN
30 days of post-launch support

Not in this tier

No CRM or booking integration (add at Signature tier)
No blog engine (add at Signature tier)
No iteration rounds included

Start with Foundation Not sure? Get a free review

Most common engagement

Signature

$14,500one-time

Ships in 3–4 weeks

Our standard engagement for growing operators. Built to rank, built to convert, built to scale with you.

Best forOperators with multiple programs, aircraft categories, or experiences — and serious ambition to rank in search, route leads through a CRM, and publish content consistently. You’ve outgrown a brochure site.

10–14 hand-coded pages: programs, fleet, locations, instructors, FAQ, blog
Public booking integration (FareHarbor, Peek, or similar)
CRM lead routing (HubSpot, GoHighLevel, Pipedrive, or custom)
FlightSchedulePro portal linking for flight schools
Custom GA4 conversion events (lead submit, booking start, etc.)
Full SEO architecture with keyword map for your business
Blog engine launched with 5 CFI-authored articles ready to publish
Content migration from your existing site
Light copywriting support
60 days of post-launch support + one iteration round

Start with Signature Not sure? Get a free review

Custom

From $22,000scoped per project

Ships in 6–10 weeks

For multi-location schools, charter fleets, and operators who need the site to do things off-the-shelf tools can’t. Built from the ground up.

Best forMulti-location operators, larger fleets, or anyone whose site has to do something off-the-shelf tools can’t — custom scheduling, payments, waivers, or bespoke integrations.

Everything in Signature, plus:
Multi-location or multi-brand setup
Custom scheduling, payment, waiver, or membership flows
AI features — intake chatbot, instant quote generator, or similar
Automated email sequences + CRM pipeline design
Bespoke design exploration (not the standard component library)
Brand refresh included (logo, typography, color system)
Full copywriting and content strategy
90-day post-launch optimization sprint

Discuss a Custom Build Not sure? Get a free review

Compare build tiers

What's actually in each tier.

Every row is a concrete deliverable. Em dashes mean that feature is not included at that tier — no ambiguity.

Build tier feature comparison
Feature	Launchpad	Foundation	Signature	Custom
Scope
Pages	3–5	5–7	10–14	20+
Design	Component library	Custom, from scratch	Custom, from scratch	Bespoke + brand refresh
Timeline	10 business days	~2 weeks	3–4 weeks	6–10 weeks
Post-launch support	14 days	30 days	60 days + 1 iteration	90-day optimization sprint
Integrations
Booking embed	Basic iframe	—	FareHarbor, Peek, or similar	Custom booking flow
CRM lead routing	—	—	HubSpot, GoHighLevel, Pipedrive	Full pipeline design
FlightSchedulePro link	—	—	Included	Included
Custom scheduling / payment / waiver	—	—	—	Included
AI features (chatbot, quote generator)	—	—	—	Included
SEO & content
On-page SEO + LocalBusiness schema	Included	Included	Included	Included
Analytics	GA4	GA4 + Search Console	GA4 + custom events	GA4 + custom events
Full SEO architecture + keyword map	—	—	Included	Included
Blog engine	—	—	+ 5 launch articles	+ full content strategy
Content migration	Copy-paste only	—	Included	Included
Copywriting	—	—	Light support	Full copy

Monthly retainers

The work after launch is where growth happens.

6-month minimum, then month-to-month with 30-day notice. Pause up to 2 months per year without penalty. Pay annually, save 10%.

Care

$500/month

6-month minimum, then month-to-month

Keep the site healthy, fast, and online. Right for operators whose site already converts and who just want the lights kept on — no content, no ads.

Best forOperators with a site that’s already working — you just want it maintained, updated, and kept fast

Managed hosting with daily monitoring and weekly backups
SSL and security patches kept current
Up to 2 hours/month of content or layout updates
Quarterly analytics check-in
Email support with 24-hour response

Not in this tier

No blog content or graphics (add at Lift tier)
No ads or SEO work (add at Grow tier)

Start Care Not sure? Get a free review

Lift

$1,500/month

6-month minimum, then month-to-month

Steady marketing lift for operators not yet ready for full paid-search spend. Content, custom graphics, and Google Business Profile management — all CFI-directed.

Best forOperators who want content and brand presence compounding month over month — not yet ready to run paid ads

Everything in Care, plus:
2 CFI-authored blog posts per month (not outsourced)
3 custom graphics per month (social, email, or web)
Google Business Profile managed — weekly posts, review responses, photo uploads
20 tracked keywords with monthly ranking report
Quarterly technical SEO audit
Monthly analytics report
Up to 4 change-hours per month

Start Lift Not sure? Get a free review

Most common retainer

Grow

$3,500/month

6-month minimum, then month-to-month

Active marketing for operators ready to compound. Content, SEO, and paid search working together — authored by someone who actually flies.

Best forGrowing schools, charter fleets, or tour operators ready to go from steady to scaling

Everything in Lift, plus:
4 CFI-authored blog posts per month (up from 2)
6 custom graphics per month (up from 3)
Managed SEO: monthly technical pass, on-page optimization, link acquisition
Email marketing — 1–2 campaigns per month, written and designed
Google Ads management (up to $3K/mo ad spend, spend billed separately)
50 tracked keywords with monthly ranking reports
Monthly 30-minute strategy call
Up to 8 change-hours per month

Start Grow Not sure? Get a free review

Partner

$6,000/month

6-month minimum, then month-to-month

End-to-end marketing partnership for multi-location operators and growth-stage aviation businesses. Everything on.

Best forMulti-location schools, larger charter operators, or tour companies ready to dominate their market

Everything in Grow, plus:
8 CFI-authored blog posts per month (up from 4)
12+ custom graphics per month (full creative system for social, email, and ads)
Google + Meta Ads management (up to $8K/mo combined spend)
Automated email sequences + audience segmentation
Quarterly CRO experiments (A/B tests on key conversion pages)
100+ tracked keywords
Bi-weekly 30-minute strategy calls + quarterly deep review
Priority response + up to 16 change-hours per month

Start Partner Not sure? Get a free review

Compare retainer tiers

What's included each month.

Real numbers — not “up to” language that hides what you actually get.

Retainer tier feature comparison
Feature	Care	Lift	Grow	Partner
Content
CFI-authored blog posts / month	—	2	4	8
Custom graphics / month	—	3	6	12+
Email campaigns / month	—	—	1–2	1–2 + automation
SEO & Google Business Profile
Tracked keywords	—	20	50	100+
Managed SEO (technical + on-page + links)	—	Quarterly audit	Monthly	Monthly
Google Business Profile management	—	Included	Included	Included
Ads
Google Ads management (ad spend separate)	—	—	Up to $3K/mo	Up to $8K/mo combined
Meta Ads management	—	—	—	Included
CRO experiments (A/B tests)	—	—	—	Quarterly
Support & strategy
Strategy calls	—	—	Monthly 30-min	Bi-weekly + quarterly deep review
Change-hours / month	2	4	8	16
Response time	24 hours	24 hours	24 hours	Priority

Bundle

Launch with a retainer. Save on the build.

When a build is paired with a retainer signed within 30 days of launch, we reduce the build fee. Retainer prices stay firm — we discount the build to earn the relationship.

Signature + 6-month Grow

$2,000 off the build

Custom + 12-month Partner

$2,500 off the build or first month free

Add-ons

Extend any engagement.

Priced à la carte. Video and photography are partner-executed and discussed per project.

Video & Photo Production

Discuss upon request — partner-executed, scoped per project.

Aerial Shoot

Discuss upon request — a flagship touch for operators who want real aerial footage.

Conversion Audit

$2,500 one-time — deep analytics + UX review with a prioritized fix list.

Brand Refresh

From $3,500 — logo, typography, color system, partner-led.

Additional Blog Post Packs

$400 per post beyond retainer cap.

Email List Migration + Audit

$1,500 one-time — clean, segment, and prep for automation.

Additional Google Ads Spend

+$250/month per $1,000 in ad spend beyond retainer cap.

Meta Ads Add-On

+$750/month — strategy, creative, management, and reporting.

The fine print, in plain English

Payment terms

50% deposit to start, 50% at launch. Custom tier uses 40 / 40 / 20.

Retainer minimum

6 months, then month-to-month with 30-day notice.

Annual pay-in-advance

10% off any retainer paid yearly up front. Same work, different billing.

Seasonal pause

Pause any retainer up to 2 months per 12-month period without penalty — built for seasonal aviation operations.

On-site + filming

Anything location-based — on-site visits, photo, video — is scoped on a call and priced to the project.

Scope + changes

Fixed scope per SOW. Changes billed at $225/hour via change order.

Questions

Common questions, straight answers.

Because hourly pricing punishes efficiency. A site built in a week by an experienced team is not half the value of one that took a month. We price by scope and outcome, not by time spent.

Most engagements do, but some don’t. Charter groups with legacy systems, multi-location schools, and operators with custom tooling needs usually land in the Custom tier. We scope those individually on a call.

Yes. If your current site is in reasonable shape, we can start with Care or Grow and improve the site in place. If the site is a meaningful drag on conversions, we’ll usually recommend a build first.

Sometimes — it depends on the project. On-site visits, photo, and video production aren’t bundled into a fixed tier. We scope those on a call so the work (and the price) actually matches what you need.

You keep everything. You own the site, the code, the content, and all the accounts. We include a 30-day handoff period at retainer exit — credentials transferred, documentation written, successor team onboarded if needed.

Yes. We’ve worked with nonprofit soaring clubs and aviation education groups, and we reserve capacity every year for mission-aligned work at reduced rates. Reach out — we’ll figure out the right fit.

Most agencies price the way they’re structured: account manager, designer, developer, marketer — four people, four markups. Discovery Flight Media is founder-led by one person who is professionally both a CFI and a software engineer, doing the whole job directly. You get deep aviation domain knowledge and real engineering craft without the overhead layers agencies pass through. It’s not a race to the bottom — it’s the right price for work that usually takes a whole team to deliver.

Ready to turn your website into your best salesperson?

Free 30-minute discovery call. No pressure. No contracts.

Book a Discovery Call

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